Google Analytics 4: Advanced 2026 Guide for Marketers
Master GA4 in 2026. Custom events, conversions, audiences and attribution. The complete guide to leverage GA4.
By Optinova Digital
Google Analytics 4: Advanced 2026 Guide
GA4 is the web analytics standard. Event-based, it offers flexibility and AI integration that Universal Analytics did not have. This guide helps you leverage GA4 to the full for your marketing.
Custom Events and Parameters
Define events for important actions: clicks, sign-ups, downloads. Use parameters to enrich data. GA4's recommended events already cover many cases; customize according to your objectives.
Conversions and Audiences
Mark key events as conversions. Create audiences for remarketing and analysis. GA4 allows exporting these audiences to Google Ads for targeted campaigns.
Attribution and Reports
GA4 offers data-driven attribution models. Use acquisition, engagement and monetization reports. AI insights automatically detect trends and opportunities.