E-E-A-T in 2026: Demonstrate Your Expertise to Google
Experience, Expertise, Authoritativeness, Trustworthiness. How to meet Google's E-E-A-T criteria in 2026.
By Optinova Digital
E-E-A-T 2026: Demonstrate Your Expertise to Google
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guides Google's content evaluation. Demonstrating real expertise improves your positions and credibility with users.
Experience: First-Hand Experience
Google values content written by people with concrete experience. Testimonials, case studies, usage feedback strengthen legitimacy. Share your achievements and background.
Expertise and Authority
Sign your articles, introduce your authors. Cite recognized sources. Participate in conferences, publish studies. Backlinks from authoritative sites and mentions reinforce your perceived expertise.
Trustworthiness
Transparency about the company, legal notices, privacy policy, HTTPS. Trust signals reassure Google and users. Avoid misleading or exaggerated content.
Practical Implementation
Integrate E-E-A-T into your editorial strategy. Each article must demonstrate real expertise. Optinova, a Geneva SEO agency, helps you structure your content to meet these criteria in 2026.