Capture Position Zero in French-Speaking Switzerland
AEO strategies to dominate Featured Snippets on Google.ch. How to steal position 0 from your competitors in 2026.
By Optinova Digital
What is Position Zero on Google?
Position zero corresponds to Featured Snippets: the boxes displayed above organic results. Google presents a direct answer to the user's question. In French-speaking Switzerland, capturing this position multiplies your visibility and credibility.
Types of Featured Snippets to Target
Paragraph, List and Table
Paragraph snippets answer "What is" and "How" questions. Lists work for "Top 10", "Steps to". Comparison tables serve "Best", "Compare" queries. Adapt your format to the type of question your keywords target.
Structured and Concise Content
Answer directly within the first 40 to 60 words. Use H2/H3 tags that mirror the question. Avoid fluff. Google extracts the most relevant phrase; be direct and factual.
AEO Strategy for French-Speaking Switzerland
Identify Featured Snippet opportunities via an audit of your positions 2 to 10 on question queries. Create or optimize dedicated paragraphs. Implement FAQPage schema for frequent questions. AEO (Answer Engine Optimization) combines classic SEO and optimization for direct answers.
Conclusion
Position zero is achievable with a structured strategy. Optinova, an AEO agency in Geneva, helps you dominate Featured Snippets on Google.ch and capture qualified traffic in French-speaking Switzerland.