Schema Markup 2026: Structured Data that Converts

Schema.org markup (structured data) helps Google understand your content and display rich snippets. In 2026, schema also facilitates integration of your information into generative AI answers.

Essential Schema Types

Organization, LocalBusiness

Describe your business: name, address in Geneva, phone, hours. LocalBusiness schema reinforces your visibility in the local pack and Knowledge Graph.

Article, BlogPosting

For blog articles: title, author, date, image. Article schema improves eligibility for rich results and AI citations.

FAQPage, HowTo

FAQPage schema structures your Q&A for featured snippets and assistants. HowTo suits tutorials and practical guides.

Validation and Deployment

Validate your markup with Google's test tool. Avoid errors and missing data. Correct schema improves click-through rate and content understanding by search engines.